With more than 180 million active daily users, Twitter should be a part of your online marketing strategy. It’s in the top 10 most popular social media networks, and it’s a gold mine of customer insights and opportunities to build your brand, drive sales and have fun. Sharing great content to Twitter will drive an influx of traffic to your site, giving you the opportunity to convert those visitors into leads, and nurture those leads into customers.

You should always approach social media with a plan of action, and Twitter is no different. Understanding how the platform works and how it fits in your overall social media strategy is the key to success. Twitter is one of those exploding trends which needs to be tapped into by businesses, big or small to reach a larger pool of customers.

Twitter is evolving and adding more and more creative services for online business entrepreneurs. You now can build a business profile that speaks clearly about you and your products and what they can do for your potential customers.

In this quick guide learn how to use the Twitter platform to attract a following of new fans to your amazing products!